3 savvy ways to get free media coverage
Want to get your business featured in the media? Not sure how to write a press release or whether you even need one at all? Then read on!
We’re sharing three real-life examples (packed with practical tips and advice) to help you get media coverage for your business. Tried and tested by us, and our clients! And it doesn’t need to cost you a penny.
Yes, you read that right! You can gain fantastic, business-boosting media coverage for free! There’s no need for you to hire an expensive PR agency or to even write a press release, it’s easy enough to do it yourself once you know how:
Submit a product sample
Independent knitwear designer Kate Box, founder of Kate Box Knitwear, successfully secured media coverage in Country Living Magazine (the UK’s largest Homes title) after sending carefully selected product samples to the relevant Features Editor:
During my first winter season (2016) I sent various knitwear samples into Country Living Magazine. I had carefully researched the part of the magazine that I felt my product would be best placed and also, the name and contact details of the person who edited that particular section. Unsure as to whether I would receive a response to my outreach, I was elated when I had an email saying they would be featured. I responded quickly with all the information they requested and then waited!
The February issue came out in January and my wrist warmers appeared in their beautiful Emporium shopping page – exactly where I had hoped. Having expected my sales to drop dramatically after Christmas (my key sales period), I was instead kept incredibly busy for January and beyond with orders flooding in. It certainly highlighted the power of good publicity, and that patience and persistence pay off!
Share your expertise in a guest post
London-based milliner Joanne Edwards, approached micro-influencer Magpie Wedding about sharing her expertise and millinery tips during the wedding season of summer 2017. Magpie Wedding has an impressive 32K+ following on Instagram and presented the perfect opportunity for Joanne to build her brand awareness and credibility:
Last summer I approached an online wedding site with a large Instagram following about the potential to share some expert millinery tips. I went on to write them a piece about whether the mother of the bride should wear a hat, showcasing a number of my own designs within the feature.
Because Instagram is a highly visual platform, it’s a brilliant marketing channel for my millinery business. Many of my potential customers look to Instagram for wedding ideas and inspiration, so partnering with Magpie Wedding was a perfect fit for me. Writing the feature formed part of my summer content marketing plan – complimenting my summer season blog, encouraging social media engagement and driving traffic to my own website also. Sharing my expertise in a guest post for an established wedding brand was great for raising my profile and building credibility, and it was absolutely free!
Connect with journalists via Twitter
Twitter is a fantastic platform for connecting and building relationships with journalists. Keep an eye out for journalist media requests searching the #journorequest hashtag and you can get your business in the media without spending a penny.
Busy journalists regularly jump on Twitter using the #journorequest hashtag when they’re looking for specific contributions to features they are writing. And it’s very simple to use – if you think you can help with their request, all you need to do is reply to the journalist either via Twitter or by direct email (they will specify how best to contact them within their tweet) in a succinct and timely manner. It’s generally easier to gain coverage via this hasthag (because the journalist is actively looking for contributions or content) than it is if you pitch an idea cold.
I keep an eye on Twitter’s #journorequest hashtag and have gained some great national media coverage – including several Forbes’ articles, The Metro, Natwest, The Huffington Post, Meltwater, AAT and more. I’ve even been quoted next to Richard Branson talking about the stress-busting secrets of successful entrepreneurs! I have also been able to pass a number of relevant opportunities on to clients and peers, resulting in them achieving national coverage too.
Using Twitter’s time-saving ‘Latest’ feature enables you to cut through the clutter and only view the most recent #journorequest call outs from journalists. Super handy when you’re short on time – perfect for busy small business owners.
So, there you have it! Three real-life examples of how you can get your business in the media for free. It’s not rocket science but you do need to do your research carefully, focus your efforts and be consistent. You’ll also need thick skin and oodles of patience – journalists are busy people. But hang in there, there’s a happy dance to be done when you do score that coverage!
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