Over the coming months we’re going to be featuring some super reads that are perfect for busy entrepreneurs! Great books that have inspired a fellow small business owner (and will hopefully do the same for you!).
We shall be featuring a book recommendation each quarter (a monthly recommendation was our first thought, but in reality who has time to read a new business book each month?!) – so stay tuned! We’re kicking off summer with a real goodie that comes highly recommended by Ruth Thomson, Founder of Social Social. Over to Ruth:
Two years ago I would have argued passionately that I was not a ‘creative’ person. Not naturally anyway.
Those creative people always seemed mysterious and I wondered ‘How did they come up with those creative ideas?’
As I grew my business, Social Social, I found more of my work demanded creativity. From designing social media campaigns to engaging and impactful training courses, I needed to improve my creative skills.
Whilst browsing the wonderful eclectic bookshop at the Tate Modern, I found the answer. Any Ideas? Tips and Techniques to Help You Think Creatively by Rob Eastaway.
The book may be small but it is packed full of techniques you can use to boost your own creativity. I would highly recommend it.
Here are my top 5 favourite takeaways from the book:
1. Everyone is and can be creative
It is part of our natural abilities as human beings. The key is to uncover and find your creativity.
2. Warm up for idea
Physical activity, humour and music can all help you get into the creative mood.
3. Start anywhere
There is nothing more frustrating than a blank piece of paper. Just get anything down to get started. Edit and refine your ideas later.
4. Use I wish
Creating statements starting with I Wish, allows you to come up with ideas that could be a little off the wall but could be the one you are looking for.
5. Try restricting your options
Give yourself one minute to come up with ideas or solutions and you might be surprised by what you can achieve.
Creativity is a skill and a mindset. Practice being as creative as possible in your day to day life and you’ll soon see the benefits. Happy Creating!
Do you have a fantastic business book that you’d like to review on the Marketing Vision blog? If so, we’d love to hear from you – get in touch!